Sophisticated algorithms, meticulous data gathering, deep knowledge of neuroscience on the basis of a lot common sense built-into scientific methods is what we use. We analyze and interpret correlates of attention and cognition (like eye-movements, eye-blinks), pointing at fatigue and mental irregularities. The feedback is always relevant and comprehensible, because for many of our customers action has to be fast and right. We believe that data science is not enough in order to convert physical correlates and per nature ambiguous biological signals of mental experience to information – any case in point requires a knowledge-to-data-to-information approach and very individual profiling. Benchmarking to an average leads to nothing. Profiling is the key to actionable insights.